Creating a well-structured corporate page that provides a smooth experience for users is always a challenge. Usually, such websites are viewed only by a small audience looking for a very specific type of information. We knew we wanted to change that and make the Bonduelle page a place for everyone.
The client viewed the rich content that didn’t get enough attention on the previous page as a key component. As a part of their CSR strategy, Bonduelle wants to educate consumers about dietary needs. Together, we wanted to create a knowledge base that was full of valuable information about vegetables that would encourage customers to eat more balanced and healthy meals.
The final result was a well-organized and highly developed web service that offered structured information including: product nutritional values, packshots, trivia, campaigns, job offers and much more. We cross-link products with articles, recipes from an offsite culinary blog and an e-shops to lead the customer from thinking about cooking dinner to actually buying the product.
The page has a unique modern design which remains coherent with the Bonduelle corporate design and an intuitive interface to help the users navigate easily. Content managers weren’t left out; the backend was carefully prepared to be as simplified and self-explanatory as possible.
Bonduelle is one of Europe’s leading FMCG companies, producing processed vegetables. For over 70 years, Bonduelle has experienced rapid, steady growth in the canned and frozen vegetables industry. Originally French, its Polish branch serves Eastern-European countries (Poland, Latvia, Lithuania, Estonia).
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