As a part of its content marketing and CSR strategy, Bonduelle decided to create a culinary website that would inspire people to incorporate more vegetables in their daily diet.
We had to create a place where users can get inspired and learn how to prepare healthy, easy and beautiful meals, while providing a space for promoting Bonduelle’s product portfolio.
We designed a modern, blog-style website with a simple and efficient search tool to help users navigate with ease and find meals they would like to prepare. In order to get the best content possible, we collaborated with experienced bloggers to provide high quality photography and inspiring recipe ideas.
Much focus has been put on content management (i.e. categorization, tagging and linking them to specific elements of Bonduelle’s product portfolio). Cross-site content serving from bonduelle.pl allowed us to deliver relevant product details and vegetable information. The website’s content was semantically adjusted for crawlers (schema.org, Open Graph) and connected with Facebook via a custom-made app.
Bonduelle is one of Europe’s leading FMCG companies, producing processed vegetables. For over 70 years, Bonduelle has experienced rapid, steady growth in the canned and frozen vegetables industry. Originally French, its Polish branch serves Eastern-European countries (Poland, Latvia, Lithuania, Estonia).
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