Augmented Reality as a trend in Mobile Development

Mobile Development

3D maps, realistic games, virtual showrooms and fitting rooms, interactive participation in a conference or concert, visiting museums and exhibitions. These are just a few examples of where Augmented Reality can be used. Applications created with the help of AR effectively combine the real world with the virtual one. Can your business also benefit from […]

3D maps, realistic games, virtual showrooms and fitting rooms, interactive participation in a conference or concert, visiting museums and exhibitions. These are just a few examples of where Augmented Reality can be used. Applications created with the help of AR effectively combine the real world with the virtual one. Can your business also benefit from this technology?

Augmented Reality – discover its potential

Augmented Reality will be one of the essential technologies introduced in businesses in the coming years. According to scientific definitions, Augmented Reality is the combination of an image of the real world with virtual elements created with the help of information technology. Augmented Reality expands the picture we see and overlays it with features such as new objects or information in the form of text. Initially, Augmented Reality was used mainly in games – an example is the well-known “Pokemon Go” production. Then other industries started to use the potential of AR – architectural studios, training and event companies, and development studios specializing in the production of mobile applications for Android and iOS. The ever-growing demand for this type of solution and the continuous improvement of the technology may significantly impact many business solutions.

Augmented reality app development – the future of the mobile world

The example of “Pokemon Go” shows that proper refinement and business use of available technological solutions can achieve a huge success. Marketing and new technology specialists do not doubt that AR is the future of reaching customers’ hearts.

Pokemon GO as an example of using Augmented Reality

In which areas of company operations can Augmented Reality apps support business development?

  1. E-commerce – AR enables products to be shown through virtual images in 3D so that customers can observe them from all sides and perspectives. The first mobile applications are already appearing on the market, making it possible to match “live” clothes or other accessories – glasses, bags, or shoes. With AR apps’ help, you can also check how the selected furniture and decorative accessories will look in the chosen room without leaving home. Augmented reality app development support also cosmetics sector – shadow palette, lipstick colour, or nail polish. With mobile applications using Augmented Reality, we can test cosmetics and match them to our skin and complexion while sitting on the couch. 
  2. Conferences and business events – specially developed for such occasions, the application not only presents the agenda. Additionally, event organisers can use Augmented Reality technology to place unique markers on the event area, which, when hovering over, will show the user specially prepared content – for example, a presentation of the company exhibiting at the stand. It is also possible to create competitions or other actions activating participants. In this respect, technology leaves much space for creative minds.
  3. Education – increasingly, augmented Reality is entering education more broadly, representing the future of virtual learning. Virtual laboratories, libraries with AR, textbooks with augmented reality elements, history education, AR guides, art history training, reconstructions of historic buildings in AR. The potential in this sector is enormous.
  4. Healthcare – AR can serve as a training environment that helps healthcare professionals improve their skills. It also provides the opportunity to include even rare clinical cases in scenarios. Thanks to simulators that reflect the human body, young doctors can gain experience, experiment, and learn from their mistakes without risking patients’ health and lives.

Augmented Reality apps – boost your business with new technologies!

Augmented Reality is the future, and companies should not lose sight of its possibilities. This type of technological advancement allows you to explore new options and channels of communication with users. So, if you plan to create a mobile application, it is essential to take a closer look at Augmented Reality’s possibilities. Remember that you can always count on the support of experienced mobile app developers from Zaven! Just write to us or call – together, we will identify your business needs and choose the technology that will effectively support your company’s development!

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